Australia’s #1 Tile Wholesale & Bathware Supplier – CBFD
CBFD History: Before the Tiles
CBFD began its journey in 1984 as a dedicated bathroom company known as G and E Imports, based in Werombi. Founded by Sam Semaan and his wife, Enne, the company built its reputation on importing and producing a wide range of bathroom essentials—from soap holders to towel holders.
Tile Wholesale & Bathware Supplier
In 2020, the business transitioned to the next generation when it was handed down to their son, Daniel Semaan. Under his visionary leadership, the company evolved into Ceramics, Borders, Fitting & Decors (CBFD) and relocated its operations to Smeaton Grange. This new chapter saw a strategic shift away from traditional bathroom products toward premium tile imports and modern bathware, including Concrete Basins, Basin Pop-ups, Grates, and Wastes. As a trusted tile supplier and leading tile wholesale provider, we have broadened our expertise to include comprehensive bathware imports, solidifying our reputation as a top bathware supplier in the industry.
Expanding our reach, we launched our tile wholesale operations in NSW, forging strong partnerships with statewide retailers. Our strategic growth plan is focused on extending our network to multi-state retailers, ensuring that our premium tile imports and modern bathware consistently set industry standards. This commitment to quality and service underpins our status as a foremost tile supplier and bathware supplier, dedicated to meeting the evolving needs of our customers across Australia.
A Heritage of Tile & Bathware Excellence
From our humble beginnings as G and E Imports to our evolution into CBFD, our journey has been fueled by an unwavering passion for high-quality materials and exceptional service. Today, under the banner of Ceramics, Borders, Fitting & Decors, we have distinguished ourselves as a premier tile supplier and bathware supplier, with deep expertise in tile imports and comprehensive bathware imports.
CBFD’s legacy is enriched by a robust commitment to innovation and excellence. Our curated collections of premium tiles and bathware cater to both contemporary aesthetics and timeless design preferences. Through our extensive tile wholesale operations, we have forged strong partnerships with retailers across NSW and beyond, ensuring that our products consistently set industry standards. This strategic approach not only reinforces our reputation as a trusted tile supplier but also highlights our dedication to providing exceptional value and service to every customer.
Exclusively Handpicked Tile & Bathware Imports
At CBFD, we understand that the right tile or bathware piece can define a space. That’s why we meticulously source our products, ensuring they meet the highest standards of durability, aesthetics, and functionality.
Our Spanish-made tiles are chosen for their superior craftsmanship, intricate textures, and rich colour palettes, offering a truly European-inspired finish that sets them apart.
Our Commited to the Tile & Bathware Industries
CBFD is committed to continuous growth and innovation. As the industry evolves, so do we—bringing new and exciting products to market while maintaining the high standards that have defined our brand for decades.
Whether it’s through expanding our tile collection, refining our bathware offerings, or improving our service capabilities, we are dedicated to remaining a leading force in the Australian tile and bathware industry.
Become a CBFD Reseller
Be Apart of our Community
Expanding your inventory with CBFD means more than just stocking quality tiles and bathware — it’s about becoming part of a growing network of retailers across Australia. As a trusted tile supplier, we believe in building long-term partnerships where success is shared.
When you join the CBFD community, you gain access to wholesale pricing, a wide range of thoughtfully curated collections, and a central hub of support designed to help your business thrive. From physical and digital promotional materials to product walkthroughs, video content, SEO support, and sales training, we’re here to help you grow — not just supply.
We’re more than just a supplier — we’re here for the long run. See why retailers across Australia choose CBFD as their trusted tile supplier.